Event Operations for High Growth Tech Teams
Seamless conferences. Aligned teams. Measurable results.
Sonia Goldsby
Senior Event Consultant
A trusted partner for complex event programs
Structure, clarity, and calm execution for fast moving teams.
I help high growth technology teams design and deliver conferences, trade shows, and community events that run smoothly and support real business goals.
With more than 15 years of experience at Intel Corporation, O’Reilly Media, and global developer communities, I’ve led programs across major industry events including KubeCon + CloudNativeCon, Open Source Summit, Strata Data Conference, and large scale developer and technology conferences worldwide.
I operate as an extension of your team so leaders can stay focused on strategy while every detail is handled.
I bring technical communities together at scale—and deliver measurable results.
15+ years leading programs at Intel Corporation, O’Reilly Media, and global developer communities, including KubeCon+CloudNativeCon, OSCON, Strata Data Conference, Open Source Summit, and large scale global technical conferences.
Contact Me
sonia@soniagoldsby.com
(419) 788-0564
What I Deliver
NPS Impact
15-Point NPS increase at KubeCon + CloudNativeCon exhibit booth sessions
Attendee Satisfaction
95% booth satisfaction score at Intel's open source developer event presence in 2023
Scalability
End-to-end management of 4-6 flagship events annually with 10K+ average technologist attendance per event
Growth
Event marketing lead generation increased by 124% in 2022
I specialize in open source events, developer relations, and technical community programs. I lead conference strategy, sponsorship, and cross-functional execution, turning complex logistics into seamless experiences that connect people and support business goals.
I've led programs at Intel Corporation, O'Reilly Media, and Friedman's Home Improvement, managing budgets from $100K to $250K+ and consistently delivering measurable improvements in engagement, satisfaction, and lead generation.
Experience & Expertise
Intel Corporation | 2022–2025 Sr. Manager, Events, Planning & Developer Relations Open source developer events including KubeCon + CloudNativeCon, Open Source Summit, All Things Open
O'Reilly Media | 2010–2018 Sr. Marketing Specialist 15+ annual conferences, 5,000+ attendees, $1M+ event revenue
Friedman's Home Improvement | 2018–2022 Marketing Specialist II, Events & Branding
Event Strategy & Execution
Conference sponsorship & presence management
End-to-end event lifecycle ownership
Budget optimization ($100K–$250K+)
Vendor & contract negotiations
Developer & Community Engagement
Open source community programs
Technical audience engagement
Booth experiences & engineer-led sessions
KPI tracking & data-driven decisions
Marketing & Brand
Content creation & brand voice
Social media strategy
Lead generation programs
Cross-team coordination
Let’s Connect
If you’re planning an event or exploring how to elevate your programs, I’d love to hear from you.